It’s a cardinal rule in development. All fundraising is relationship based.
If we doubt this principle, we won’t have very many donors . . . or for very long. But with a plan of strategic communication, you can help donors not only know your organization’s mission; you can maximize their involvement and motivate their support. In fundraising, it’s simple. No outreach . . . no communication . . . no support.
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Increase Revenue Through Integrated Multi-Channel Fundraising
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