We all want to bring our donors closer to those benefiting from the work of our organizations. But with all of the other distractions out there, how can you get your donor’s attention? The simple answer is to put a face on your cause. There is a value exchange that takes place between your organization and the donor. In an effort to bring your donors even closer to your organization you must be specific. Use the following ideas to generate strong engagement for your next appeal:
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Get Real
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